Vancrest has been a leader in providing health care for seniors for over 50 years. They have 13 facilities throughout Western Ohio and touch hundreds of residents' lives. Their mission: "To Deliver—whether that is Strength through therapy, Care from their dedicated staff, Fun with their activities, Quality with their home health care or Experience with their pharmacy services. We Deliver!"
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The first phase with Vancrest was to get them more up-to-date on their social media. KPD created an overview of where each facility's social media stands. Creating new profile pictures, templates for posts, and updated cover photos.
Once these were all applied, a few specialized posts were created to help boost engagement on individual pages.
KPD held classes to show each administrator the basic in's and out's of Facebook. Breaking down how to schedule posts, transfer likes into follows, how to create an affective post, and where every feature is on a business page in Facebook. This allowed each facility's Administrator to see how to manage their Facebook pages and ask questions.
