Before
after
Logo Developement
Like all projects at KPD, we start by diving into every element of what makes Brooke Fuerst Art different. Understanding the mission and story of the brand, then developing a new logo from her original logo. Brooke's logo needed to showcase Spruce trees which is what she uses the most to texture her pots. It also needed to be able to transfer into a stamp, which you can see above. The stamp is her signature on each piece of art.
Three rounds of possible logos and revisions help understand the vision of the client and to help make sure the brand identity is going to be effective on getting the results that are needed to reach her ideal client.
Once a logo was chosen, KPD built out a variety of orientations of the logo, including monograms, and icons. A color palette was also curated and how to use the color palette. Lastly, KPD built out social media icons, to help showcase different areas of Brooke's business. This will help her connect to her audience on social media and on her website.
