DRIVE simply means making a commitment to take a step in generosity. Lifehouse Church decided to do a generosity campaign. The generosity campaign was made to work on five areas - first impressions, new student environment, eilminate debt, community partnership, and creating a second LifeHouse location.
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Logo Developement
Creating a brand identity for this campaign was the first step on this project. KPD was helping build this identity from scratch including a name. Once the name was set, multiple rounds of logos, revisions, and a icons were created and looked through. A committee decided on the direction they wanted this brand to go then KPD built out an identity system, icons, patterns, and color palette.
When the brand identity was set in stone, the next phase was to create invitations for events around the campaign and a booklet describing how the campaign worked.
The booklet is a series of pages breaking down the plans to use peoples' generosity in five areas. It uses a combination of graphics and infographics to explain the numbers and plans LifeHouse will use going forward.
Print pieces were created that would be given out at events for the LifeHouse Drive campaign. KPD also designed banners to be displayed at an information both that allowed event attendees to talk to staff and get all of their questions answered. These banners highlight designs found in the booklet.
Creating social media posts that also give information of the generosity campaign, the five areas that the money will be helping, testimonials, and info about when events for the campaign will be happening. KPD helped create graphics, take photographs, write copy, and create a schedule and strategy for the campaign's social media.
KPD created an interactive prayer guide that allowed people to participate in an online praying event every week. Each piece highlights a week's worth of prayers that an individual can partake in. Each piece also highlights when the live event will be hosted on social media each week.
Lastly, KPD created a website that has all the print materials in an online interactive setting. This allows people that could not receive print pieces to experience them in an online setting. It also allows people to give online.
