Have you heard of the psychology of color, and know how it can help you and your brand? 

The psychology of color uses color to be intentional on what your brand wants your audience to feel. Have you noticed that lots of fast-food uses yellow and red in their logo, that luxury brands use black, or that skincare uses blue? It is because of the psychology of color.

What is the psychology of color? Wikipedia defines the psychology of color as the study of hues as a determinant of human behavior. In other words, the colors you choose for your logo and brand make people feel certain emotions. Being intentional with these colors can help you go from good to great. 

Color break-down. So, let’s talk about the different colors and what they can make your audience feel. As you can see from the two graphics, the color or colors you choose can make your audience feel like you are energetic to calm and trustworthy. You can also see what industries tend to use certain colors to portray a message.

What does your brand say about you? After looking into the psychology of color, does your brand tell your audience what you want it to? If the answer is yes, way to go! If the answer is no, how could you shift your brand using color? Is that a rebrand? Is that some tweaking of your current brand? Feel free to reach out and contact me.